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5 Considerations for Developing a Good Employee Listening Strategy

5 Considerations for Developing a Good Employee Listening Strategy
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By understanding the wants, desires, and concerns of your staff, you may use an employee listening strategy to enhance the working environment. Learning about the aspirations, concerns, and other matters that matter to your people will help you respond to them as effectively as you can. This is the aim of an employee listening strategy. As a result, the company is better able to fulfill its objectives. It is essential to have a solid employee listening strategy to be able to take action quickly, cultivate an employee-centric culture, and understand your employees better. 

Let’s take a look at 5 considerations to keep in mind for developing a good employee listening strategy.  

1. Connect your people with business goals

Defining your people strategy will be aided by your business strategy and goals. Your strategy for employee listening is therefore determined by this. In other words, your wider business and people strategy must make sense within the context of your employee listening initiatives. Do you wish to give managers, for instance, information about how to better inspire and lead their staff to produce more effectively? Or do you wish to assess the accomplishment of numerous milestones throughout a significant workforce transformation? 

 Therefore, reviewing your company’s objectives will enable you to collect the appropriate information and make adjustments that will aid in achieving these objectives.

2. Develop a wider workforce

It is a good idea to also get opinions from people who aren’t your full-time workers. Consider freelancers, gig workers, independent contractors, etc. These kinds of contingent workers have played an increasingly significant role in the workforce in many firms and will continue to do so. As a result, we are advancing toward a more comprehensive definition and approach to a workforce. To put it more simply: include your contract employees in your employee listening initiatives to enhance your overall people experience.

3. Have a strong privacy and confidentiality framework

Make sure your employees (and other types of workers engaged) feel comfortable giving their ideas without fear of reprisal if you want your employee listening approach to be successful. Your employees will feel more secure, and you will be legally protected if you provide privacy, data protection, and confidentiality.

4. Create employee focus groups

Employee focus groups will help you gather qualitative feedback to complement your survey data. 

You can use them as the next step in your listening approach to go deeper into the problems discovered through surveys and: 

  • Give more in-depth explanations to highlight workplace trends and novel concepts. 
  • Discover your organization’s advantages and disadvantages, as well as strategies for addressing or enhancing them. 
  • Utilize qualitative information to paint a more complete picture of how your staff views your company. 
  • Give your employees one more chance to see that you value their opinions and are committed to enhancing their EX. 

5. Convert feedback into action

Your employee listening strategy’s main goal is to translate employee feedback into practical steps that will lead to long-lasting change inside your company. Many businesses are already moving in the right direction. 60% of firms can now generate action plans within four weeks of getting their listening data. Additionally, be careful to demonstrate to your staff that you are acting on their suggestions.

About the author

Smriti Rajan

Smriti Rajan comes from a political science and literature background, having an immense passion for writing across varied topics. She has written several articles and blogs for diverse audiences worldwide. She has produced several research publications, policy frameworks, and opinion pieces for think tanks, government institutions and corporates. Alongside this, she writes for a large Fortune 500 clientele and is a key contributing writer for Wikistrat on their EMEA desk. Currently, she resides in India.

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