Be it a technology or non-technology purchase, buyers in the professional services industry always unite in their pursuit of efficiency, productivity, and profitability. However, the nuances are where strategies diverge.

While technology buyers prioritize vendor technology expertise, non-technology buyers lean more toward best prices.

This Forrester Survey reveals broad patterns among purchase decision-makers on a global scale. Download this report to discover findings from approximately 3,000 buyers, revealing:

· Behavioral patterns in technology and non-technology purchases

· Buyer involvement at each level of the buying process

· Key drivers influencing business and vendor selection

· Information requirements throughout the buying journey

Combine these findings with your research to elevate your go-to-market strategy through powerful campaigns, programs, and content.