Caring Senior Service, a non-medical home care services franchise, is now offering caregivers, office staff and franchise owners an opportunity to advance their educational and professional development and delivery of services through the company’s GreatCare® certification program.
The GreatCare® certification program challenges owners and staff to achieve milestones that prepare them to address the three most important areas of concern in senior care: quality caregivers, care solutions and active involvement.
“Proper education and training creates the foundation for an employee’s understanding and performance of their job duties,” said Caring Senior Service founder and CEO Jeff Salter. “By developing this catalog of tools, training and processes that support our GreatCare® methodology, we hope to encourage owners and staff to better understand their roles, improve their leadership abilities and provide the GreatCare® that Caring Senior Service has developed over the past 30 years.”
Salter said the program is of particular value to the caregivers who make up the majority of Caring Senior Service’s team.
“Caregivers are often under-appreciated or taken for granted in the industry,” he said. “With our GreatCare® certification program, Caring hopes to show its commitment and loyalty to our caregivers by providing them the tools they need to succeed.”
The program has separate tracks for the franchise agency director, the care manager and the homecare consultant. To achieve the GreatCare® Master Certification, participants must complete a progressive program that starts at the certified level, moves to the advanced level and then culminates with the master level.
Team members who have more than two years’ experience can also achieve a master certification through an accelerated program path in their local office.
Caring Senior Service rolled out the initiative as part of the company’s overall GreatCare® mission to give franchise owners the tools to measure how well their teams understand their roles. Staff members who complete the program are given recognition that they are experts in their field, allowed to receive merit raises and are invited to attend the national GreatCare® Master conference.
“Ultimately, the goal is to provide our clients with the best care possible,” Salter said. “We could not achieve the success we’ve had in the home care industry without our clients’ support. It’s for them that we strive to create these best practices in home care.”
About Caring Senior Service
Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living such as bathing, running errands and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts nearly 50 locations in the United States. Its non-profit “Close the Gap in Senior Care” program started in 2021 to raise awareness of the overlooked and underserved aspects of senior care. This program was launched when Salter rode an electric bike more than 9,000 miles to each Caring Senior Service location nationwide to raise awareness of home modifications needed to avoid fall risks among the senior population.