Salon Freedom Holdings, LLC (Salon Freedom), the fastest growing and second largest operator of franchised Sola Salon Studio locations, is pleased to announce the addition of Erin Bracke to its executive team as Chief Operating Officer effective Monday, December 5th. Erin will lead sales, marketing and operations across the company, from recruiting and on-boarding new Sola Pros to delivering a world class experience to customers every day. She’ll contribute to the company’s business strategy, while leading the design and deployment of all sales and operational systems, processes and programs.
“We couldn’t be more pleased with the addition of Erin to our team,” said David Raduziner, Co-Founder and CEO of Salon Freedom. “Erin is an intelligent, energetic and passionate leader, who will continue to build our strong culture for our 1,000+ Sola professionals. She brings a unique combination of sales and operations experience to the company and will be a great resource not only to us but to the entire Sola system.”
Erin will be relocating to the Nashville area where Salon Freedom has invested approximately $10 million, with an additional $3+ million planned investment over the next 12 to 24 months. The company plans further development in excess of $10 million in Pennsylvania and New Jersey during that period.
Erin previously served as VP of Field Sales at Vacasa, a tech driven vacation rental management company. “We believe the combination of Erin’s tech company and multi-unit rental experience will help drive Salon Freedom toward 100 Sola units and beyond,” said Todd Recknagel, Salon Freedom’s Board Chair. He added, “Her energy and enthusiasm is contagious.” Prior to Vacasa, Erin had a long career in successively more senior operations management roles at Lifetime Fitness, a premium family health and fitness brand.
“Erin is a perfect fit for Salon Freedom’s culture of care and support. We can’t wait to get her fully engaged with our team and customers,” said Steve Breuner, Co-Founder and CMO. “We have no doubt she’ll bring a fresh perspective on marketing, sales and operations that will drive our business success as we continue our dramatic growth.”
Bo Breuner, Philadelphia Development Director, who is running the fastest growing market in the country for Salon Freedom noted, “We eagerly anticipate the contributions Erin will make to our system bringing new ideas and sophistication to our operations – there’s much to learn from her.”
